Cristiano Ronaldo

My New Undie Ad’s Got Balls

9/12/2018 6:33 AM PDT

Breaking News

Honest question … what’s the first thing you looked at when you saw this picture?

Thought so. 

Anyway, here’s Cristiano Ronaldo stripping down to his skivvies for his brand new CR7 underwear campaign … which features the soccer superstar trying to look sexy in a ball pit. 

Is it working? (Spoiler: Yes)

It’s the 10th season of Ronaldo’s line which started in 2014. Clearly, the Juventus striker believes there’s nobody better to model his high-quality underwear than himself. He’s right. 

“This was one of the most fun shoots ever! I’m a big kid at heart and it’s not every day you get to jump into a giant ball pit,” Ronaldo says.

“CR7 Underwear makes you both look and feel good, so I wanted the new campaign to capture that and have a fun and light-hearted feel!”

“My new Fall/Winter range combines optimum fit with cool, edgy design in some of my favourite colours.”

Disclaimer — CR7 underwear will not help you look or play like Ronaldo. 

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